Website optimization involves optimizing your website and landing pages so that it is optimized so that visitors to your website take the actions you desire. This might be to sign up for your remodeling company’s e-newsletter, request a white paper, or contact you about a project.
If you are getting the right type of traffic, but your website is not doing a good job of "converting" these visitors to leads, then your website probably needs to be optimized.
The overlap between SEO and website optimization are the landing pages created for the purpose of SEO which must also move the visitor to take the next step towards the desired action.
Knowing is half the battle. We can help you guide the visitors down the path to a sale.
We can use heatmaps to reveal the clicking patterns of your users, expose the average visibility of your pages, show which parts of your site are most engaging to users, and track mouse movements.
The only way to know if an optimization strategy is working is to try it, test it, and then try to improve on it.