Search Engine Optimization is the umbrella term for all the methods you can use to ensure the visibility of your website and its content on search engine results pages (SERPs).
Building a strong site architecture and providing clear navigation will help search engines index your site quickly and easily. This will also, more importantly, provide visitors with a good experience of using your site and encourage repeat visits.
Search Engine Optimization is essential to deliver traffic, authority, leads, and sales, but you’ll only get those benefits if you do it right.
Monitoring where you rank in SERP (Search Engine Results Pages) is very important. We track organic traffic, bounce rate, backlinks, engagement, crawl errors, broken links, keywords ranked, Click-Through Rate (CTR), pages indexed, and pages crawled.
The rate at which search engine spiders crawl your site is in part determined by how frequently the content of your pages change. We do this on a regular basis to ensure that your content is regularly updated and remains highly attractive to Google and Microsoft.
The algorithms used by Google and Microsoft to determine the order of their results are subject to tweaks and improvements as they attempt to deliver ever more accurate search results. As a result, SEO is a moving target and it pays to stay up to date.