Paid advertising on Facebook, Google, Instagram, Twitter, Snapchat, LinkedIn, Pinterest, YouTube, or any combination of these.
Organic posts can only go so far. Generally 2-3% of your followers. To deliver your message in a highly-targeted manner, you need paid social media advertising.
This will deliver the people that are looking for your products and services right to your website.
You decide the exact demographic of who sees your ad. Unlike some other ways of advertising, your money goes further since it presented only to those who could buy your product or service.
Organic reach has been steadily declining. Due to this and other changes by the social media networks paid social media advertising is the only way to reach your potential audience.
Pay-per-click payment model ensures that you only pay when a potential customer clicks on your ad. This means that you can size your campaigns to fit any advertising budget.